The Science of Persuasion

Constructing a powerful, persuasive essay is tough. A good writer supplies the right words. Yet, the right words only get a writer so far. Sound, logical content is required to hammer home a point. Style and word choice are discussed so often, but the logical side is less highlighted. In…

Kemp versus Perdue

In Jon Meacham’s, Franklin and Winston, there’s a memorable line [https://www.google.com/books/edition/Franklin_and_Winston/1VDYI6IzbSgC?hl=en&gbpv=1&dq=learn+that+this+morning%E2%80%99s+for+may+become+this+evening%E2%80%99s+ally+churchill&pg=PA30&…

Unlocking the Safe Towards Product-Market Fit

Discovering product-market fit is similar to unlocking a safe with a mechanical lock (like the ones on our high-school lockers). Three turns to the right for the first number, two turns to the left for another, one turn back to the right, and voila. The safe is open. On the…

Time Your Rocket Ship

Where you work is almost as important to how you work — after acquiring a high standard of skills. The following is a real life story: about four years ago I caught up with a talented sales and marketing leader who excelled at her job. She worked hard, executed (and created)…

Hottest Early Stage Tech Companies in Atlanta

As the financial telescopes of San Francisco, New York, and Palm Beach adjust their magnification on [https://news.crunchbase.com/news/funding-to-atlanta-hit-a-5-year-high-in-2020-as-the-city-produces-unicorns/] our “City in the Forest”  — with Flock Safety most recently making the jump [https://hypepotamus.com/feature/flock-safety-series-d/] into the land of the unicorns — now is a good…

Where Do You Read Your Local Media On Atlanta?

The topic of conversation came up among some ardent Atlantans around where they read their news. Better yet, if there is a story, who do you go to? The AJC used to be the clear favorite and the consensus is that if an interesting link shows up, it is worth…

Ambition, Failure, & Country: Abraham Lincoln

Keeping a book on Abraham Lincoln cued up in the Kindle produces a steady drip or two of inspiration at your convenience. Reading about him, his motivations, and his ambitions is like taking a coffee break to refuel on motivation and purpose. What better time of the year than the…