This post explores the convergence of SEO, social and how product development fits in the mix. It’s no secret that content marketing is becoming the number one method of marketing among lean, early-stage technology companies. Those that rule the Twitter streams and Google searches will have leads for decades.…
“Jon, I don’t know exactly what your software does, but I know if it’s going to be successful, getting buy-in from frontline sales reps is everything. I’ve seen new processes and technology — regardless of which generation — get bounced from an organization because the people in the trenches…
Value is a concept that’s learned. The quicker it’s grasped, the better. Value in business is different than value in society or arts or athletics. Value is exchanged in every conversation. Some people might be valuable through their artwork, others through volunteering, or even a jump shot. It…
We started Rivalry at the beginning of the year and are off to a steady start. We have two big accomplishments. First, finding some of the top talent (.01%) in the city to build our MVP. Second, we have very credible and smart customers we’re building the MVP around.…
Today was the first day working on NewCo in the Atlanta Tech Village. There’s a very comfortable, fast-paced vibe around the Atlanta Tech Village [http://atlantatechvillage.com]. It’s like this: When the SalesLoft [http://SalesLoft.com] team spent the summer in Boulder, work wasn’t work. Building the…
This past Friday was my last at SalesLoft. I’m going to do something that can only be explained through hopeful arrogance. I’m starting a company. Before any order of congratulations sets in, realize what a congratulations entails. When Micah Baldwin [http://twitter.com/micah] walked into the gathering…
My first Twitter bio was this OutKast lyric. > “Let’s talk about time travlin’, rhyme javelin, somethin’ mind un-ravelin’.” – Andre 3000 It’s still one of my favorites. [http://rapgenius.com/134908] On this blog, you’ll find most of the posts focused on technology and Atlanta with a…